If you are new to the field of search engine optimization and looking to improve your website’s ranking or pursue a career in digital marketing, this article is a valuable resource. It provides insight into the top 30 ranking factors used by Google and other search engines. While there are approximately 200 Google ranking factors according to experts in the field, the sheer number can be overwhelming.
In this discussion, we’ll cover the 30 most important factors for improving revenue and increasing website traffic, including both organic and inorganic ranking factors. However, before delving into those specifics, we’ll first examine four crucial points that can be categorized as sub main ranking factors.
On-Page factors: It’s the most profound term of search engine optimization for any domain’s rankings.
- Keyword in the title tag
- Keyword in meta description tag
- Keyword in H1 tag
- Using keywords in the pages copy
- The length of the content
- Duplicate content
- Canonical tag
- Image Optimization
- Content Updates
- Outbound links
- Internal links
- Keyword in URL
Site factors: Here are some specific and critical ranking factors that can boost both traffic and revenue.
- Domain trust
- Server location
- Mobile optimized site
- Google Search Console integration
Off Page factors: Every seo experts keep the same focus at the factors outside of your site as well by counting the backlinks with domain diversity.
- The number of linking domains
- The number of linking pages
- Domain Authority of linking page
- Link relevancy
- Authority of linking domain
- Links from a homepage
- A number of do follow vs. nofollow links
- The diversity of link types
- Contextual links
- Link anchor
Domain factors: There are few things like your domain registration and other domain things worth paying attention or you will lose your ranking.
- Domain registration length
- Domain history
- Country TLD extension